States once executed criminals in the center of the town at high noon. Today, they do it in secret, at midnight, behind brick walls fortified with barbed wire, electrified fences and machine gunners.
Just when death-penalty foes are finally having some success changing public attitudes, along comes Luciano Benetton, designer–clothes maker and the world’s 111th wealthiest man, who’s going to raise “consciousness” on the issue. Benneton’s $20–million “We, on Death Row” advertising campaign is the kind of help we don’t need. With its edgy photos depicting killers on death row as noble savages…